Virgin Festival

The tradition & historical record

The Virgin Fest, known as the Virgin Mobile FreeFest in the United States, was a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and more recently the Virgin Mobile USA brand, were used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the letter V. Like the other variants of the V Festival, the events were sponsored by Virgin Mobile, in this case, either the U.S. or Canadian versions. On June 30, 2006, Virgin Group chief Richard Branson announced the inaugural shows. The first, which took place in 2006 on September 9 and 10 at Toronto Islands Park in Toronto, Ontario, Canada, featured over 40 artists. A single-day show also took place in Baltimore, Maryland, in the United States, on September 23, 2006, at the Pimlico Race Course with the Red Hot Chili Peppers and The Who. Virgin Festival 2007 took place in Vancouver on May 20 and 21, as well as a return to Pimlico Race Course in Baltimore for an expanded two-day event on August 4 and 5 and Toronto on September 8 and 9. On October 16, 2007, an event was announced to take place in Calgary, Alberta, on June 21 and 22, 2008. The festival also returned to Baltimore on August 9 and 10, 2008. The shows in Baltimore were put on by Seth Hurwitz's I.M.P. ¹

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The Virgin Mobile Freefest line-up was announced at 11AM on July 20, 2010. ¹

Artist T.I. canceled his performance due to ongoing legal issues. ¹

The Virgin Mobile FreeFest was held at the Merriweather Post Pavilion in Columbia, Maryland. In an official statement released by Virgin Mobile, it was stated that due to the current economic conditions, admission to the festival would be free of charge for all concertgoers. The sponsor hoped that concertgoers would donate $5 to youth homelessness through its charitable initiative known as the RE*Generation. Concertgoers could also purchase special packages that came with a T-shirt, as well as tickets and the donation. Sunday, August 30 ¹

Source: Friday, June 19 ¹

Saturday, June 20 ¹

The text above is adapted from the Wikipedia article “Virgin Festival”, available under the Creative Commons Attribution-ShareAlike 4.0 licence. ¹

Virgin Festival is the Virgin Fest, known as the Virgin Mobile FreeFest in the United States, is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK, according to the structured record cited below. This entry was generated automatically from that record and has not yet been reviewed by a person familiar with the tradition. ²

The source record links this tradition to 3 external registers, which can be verified through the citation. ²