Երևանի գինու օրեր

The tradition & historical record

Yerevan Wine Days (arm. Երևանի Գինու Օրեր) is an annual international street festival in Yerevan, Armenia dedicated to winemaking. The festival was launched in 2017 and is organized by the EventToura Company. It takes place every year on the first Friday, Saturday, and Sunday of June, on Yerevan's central streets — Saryan, Tumanyan, and Moskovyan. In 2026, the event will be held from June 5 to 7. Yerevan Wine Days is unique in its format across the region and has become not only a leading platform for event tourism, but also one of Armenia's most important economic and cultural events. In 2025, the festival welcomed around 180,000 visitors, including approximately 40% tourists. ¹

The goal of the festival is to promote wine tourism in Armenia and increase the country's recognition as one of the ancient cradles of winemaking. By developing event tourism, the festival aims to popularize Armenian winemaking traditions, support the advancement of local wine producers, and create a sustainable platform for collaboration between winemakers, consumers, and international tourists. The festival has a multifaceted economic, cultural, and social impact. Year after year, it contributes to the growth of tourism, which in turn improves the business environment for local enterprises, enhances the country's reputation, and ensures financial inflow. According to official data, the Yerevan Wine Days festival has had a positive influence on the development of Armenia's wine industry, contributing to the expansion of vineyard areas, grape harvest volumes, and wine production. For example, following 2017 — the year the festival started being held regularly — a significant increase in vineyard acreage was recorded. Growth was already evident in 2017 and 2018 compared to 2016, the year before the festival's launch. In parallel, both grape procurement and wine production volumes grew, indicating an upward trend in the industry. In addition to promoting wine consumption culture, the festival has played a key role in stimulating Armenia's economic development. By establishing a platform for event tourism, the festival generates substantial economic inflow and encourages investment in both the tourism and winemaking sectors. By increasing demand for Armenian wine and related products, the festival has created opportunities for local producers to gain international exposure and enter export markets. ¹

At Yerevan Wine Days, wine-loving tourists and locals are offered a wide selection of options — to taste the finest wines made from indigenous Armenian grape varieties and enjoy the full flavor spectrum of white, red, and rosé wines, paired with their favorite Armenian delicacies, cheese assortments, and/or snacks from various international cuisines. Entrance to the event is free. However, to taste the wines presented, visitors need to purchase special Wine Enjoying Packages. These packages include a The Wine Days-branded glass, 12 tickets, branded wine case, an informational booklet containing detailed information about participating winemakers, a raffle ticket, gifts and special offers from partners, museum campaigns. All of this is accompanied by diverse music performances from top bands and DJs. ¹

The Yerevan Wine Days festival is divided into four main zones, each designed to provide visitors with a complete, comfortable, and diverse experience. Each zone has its own functional and specialized purpose. ¹

This is the main part of the festival, where over 700 varieties of Armenian and imported wine are presented. Visitors have the opportunity to taste hundreds of wines made from local and traditional grape varieties. Visitors can explore the winemakers' booths by purchasing a 'Wine Enjoyment Package'. The number of winemakers represented in the Wine Zone increases year by year, reflecting the growth of the industry and the trust in the festival. ¹

In 2017 – 25 winemaking companies In 2018 – 35 winemaking companies In 2019 – 40 winemaking companies In 2022 – more than 50 winemaking companies In 2023 – 70 winemaking companies In 2024 – up to 80 winemaking companies participated, including both small family-owned wineries and large-scale producers. This growth reflects not only the active development of Armenian winemaking but also the reputation of the "Yerevan Wine Days" festival as an effective platform for collaboration. The Wine Zone also serves as a B2B platform, where winemakers have the opportunity to meet international suppliers, importers, HoReCa representatives, and tour operators. These meetings often lead to long-term partnerships and new export opportunities, opening pathways to new markets for Armenian wine. ¹

The Gastronomy Zone perfectly complements the wine tasting by offering a wide variety of delicious wine and food pairings.Over 30 restaurants take part in the festival, offering a blend of traditional Armenian dishes alongside a range of well-known international dishes. The participation of food-related companies contributes to increasing the visibility of the Armenian HoReCa sector, providing restaurants and food service companies with the opportunity to showcase their offerings to a new audience. ¹

The text above is adapted from the Wikipedia article “Yerevan Wine Days”, available under the Creative Commons Attribution-ShareAlike 4.0 licence. ¹

Yerevan Wine Days is street event in Yerevan, Armenia, according to the structured record cited below. This entry was generated automatically from that record and has not yet been reviewed by a person familiar with the tradition. ²

The source record links this tradition to 1 external register, which can be verified through the citation. ²