Babybel

The tradition & historical record

Mini Babybel is a brand of small snack cheese products that are individually packaged and available in various flavours. It is a product of Le Groupe Bel (French for 'The Bel Group'), a company with roots in the Jura region of France, started by Jules Bel in 1865. Half of the global production of Mini Babybel is made in Évron, a commune in the northwest of France. In the United States, Le Groupe Bel produces the Mini Babybel cheeses in Kentucky. In March 2016, Bel Brands USA opened a new plant in Brookings, South Dakota. At the time, Bel Brands projected that its 250 employees would produce 1.5 million Mini Babybel cheese wheels per day. In July 2018, Le Groupe Bel announced that the company had 12,700 employees in 30 subsidiaries around the world and that their first Canadian production facility would be in Quebec. ¹

The "Original", most popular, Mini Babybel is an Edam-style cheese made from pasteurised milk, vegetarian rennet, lactic ferments, and salt. It is made using traditional Edam-making processes, except that rennet from vegetarian – rather than animal – sources is used. It is also naturally lactose-free. Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in a blend of colored paraffin and microcrystalline wax, inside of a cellophane wrapper made of wood pulp, cotton, or "other vegetation". ¹

Mini Babybel Mini Babybel (AT, AU, BE, CA, CZ, DE, ES, EE, FI, FR, GR, IE,IL, IT, MX, NL, NO, NZ, PL, PT, SK, UK, US) Mini Roulés/Enrollados/Mini Rolls – Edam only (CA, CH, DE, ES, FR, IT, NL) Babybel Plus+ Probiotic (AU) Cheese & Crackers – Edam, Edam Light, and White Cheddar (Discontinued) Babybel Maxi – Edam only (BE, FR, DE, NL) Babybel Tranches/Scheiben – Edam only (BE, CH, DE, FR) Babybel Light Cheese Apple & Grapes – Light Edam only (UK) ¹

An advertising jingle associated with the product plays on the lyrics of the song "Barbara Ann" by The Regents. Use of said jingle started in France in the end of the 1970s, and then emerged to other parts of Europe and French-Canada by the start of the 1990s. They tout the product as an "always on the go and ready for anything" snack cheese. The advertising for Babybel in the UK in the late 1990s and early 2000s had the slogan "Too tasty to share". As of 2012, a recording of the song "Get in Line" by I'm from Barcelona has been used in their adverts, where the band rerecorded the song with a children's choir. In August 2012, there was controversy over its promotional use of the French slogan "Des vacances de malade mental" ("having a mental holiday", or literally "holidaying like a mentally ill person") which was deemed offensive to people with learning difficulties or mental illnesses. In January 2026, Babybel teamed up with American music producer Timbaland to produce limited edition 3-inch vinyl records, Mini Wax Tracks, featuring pop and EDM remixes of the latter's song "I'm Your Baby". Timbaland said of the collaboration, "Working with Babybel on Mini Wax Tracks was just pure fun. I wanted to keep the playful energy of 'I'm Your Baby' while adding my own sound. It’s creative, unexpected, and all about bringing good energy to something small but mighty." ¹

The text above is adapted from the Wikipedia article “Babybel”, available under the Creative Commons Attribution-ShareAlike 4.0 licence. ¹

Babybel is brand of cheese, according to the structured record cited below. This entry was generated automatically from that record and has not yet been reviewed by a person familiar with the tradition. ²

The source record links this tradition to 3 external registers, which can be verified through the citation. ²